Medverkande i utredning : Jacob Östberg

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Wennberg, Malin, Östberg, Jacob och Molander, Susanna, From entangled threads to new weaves : Rethinking fashion for sustainability, Journal of Macromarketing, 2026, 46 nr 1, s. 52–68

Denny, Iain och Östberg, Jacob, Clerics of cool : legitimacy exchange between asymmetrically powerful actors in a volatile consumption field, Consumption, markets & culture, 2025, 28 nr 1, s. 1–27, : Taylor & Francis

Servadio, Luigi och Östberg, Jacob, Emergence, stability and transformation of the Swedish alcohol policy field : A historiographical analysis of regulatory dynamics from 1855 to 1995, Business History, 2025, : Taylor & Francis

Svensson, Peter och Östberg, Jacob, Marknadsföring, människor och interaktion, 2025, Studentlitteratur AB

Östberg, Jacob, Ahlberg, Oscar och Hjelm, Mattias, Dark Rituals of Excess : The case of Swedish ‘draining’, Rituals, Consumption, and Marketing, 2025,, s. 59–72, London : Routledge

Östberg, Jacob, Designed for Success: Better Living and Self-Improvement with Midcentury Instructional Records : by Janet Borgerson and Jonathan Schroeder, 2024, Cambridge, MA, The MIT Press, 322 pp., £30.69, ISBN 978–0262377874, Consumption, markets & culture, 2025, 28 nr 5, s. 430–434

Östberg, Jacob och Hartmann, Benjamin J., Trajectories of brand afterlife, International Journal of Research in Marketing, 2025

Daskalopoulou, Athanasia, Pirani, Daniela och Östberg, Jacob, Introduction to Sexuality in Marketing and Consumption, Sexuality in Marketing and Consumption, 2024,, s. 1–10, London : Routledge

Ehnhage, Anna Felicia, Paradoxical consumer enjoyment : A cultural perspective on cigarette consumption, 2024, Stockholm Business School, Stockholm University, Stockholm

Servadio, Luigi och Östberg, Jacob, The role of the state in consumer culture : the case of Operation Vin in Sweden, Journal of Historical Research in Marketing, 2024, 16 nr 2, s. 125–152, : Emerald

Sexuality in Marketing and Consumption : Queer Theory, Feminist Research, and Intersectionality, 2024, Daskalopoulou, Athanasia, Pirani, Daniela och Östberg, Jacob, Routledge, Abingdon

Östberg, Jacob, Is that the patriarchy in your pocket or are you just happy to see me, 2024

Östberg, Jacob och Hartmann, Benjamin J., Researching the cultural roles of brands, Handbook of Qualitative Research Methods in Marketing och Handbook of Qualitative Research Methods in Marketing (Second Edition), Edited by Russell W. Belk and Cele Otnes., 2024,, s. 344–355, s. 344–355 och, s. 344–355, s. 344–355, Cheltenham : Edward Elgar Publishing och Cheltenham : Edward Elgar Publishing

Östberg, Jacob, Rethinking (Brand) Coolness as Affective Intensities, 2024

Östberg, Jacob, The Stockholm Syndrome of Branding, 2024

Östberg, Jacob, Zombie Brands and Frankenbrands : A Conceptual Model of Brand Afterlife, 2024

Molander, Susanna, Östberg, Jacob och Peñaloza, Lisa, Brand Morphogenesis : The Role of Heterogeneous Consumer Sub-Assemblages in the Change and Continuity of a Brand, Journal of consumer research, 2023, 49 nr 5, s. 762–785, : Oxford University Press (OUP)

Coffin, Jack, Eichert, Christian A., Bettany, Shona, Lindridge, Andrew, Oakenfull, Gillian, Östberg, Jacob, Peñaloza, Lisa, Rinallo, Diego, Rowe, David, Santana, Jannsen, Visconti, Luca M. och Walther, Luciana, Crossing wires : short-circuiting marketing theory, Marketing Theory, 2022, 22 nr 2, s. 275–292, : SAGE Publications

Hartmann, Benjamin J. och Östberg, Jacob, Presenting marketing through music: Alpen sind immer wunderschon, Journal of Marketing Management, 2022, 38 nr 15/16, s. 1796–1809, : Informa UK Limited

Lucarelli, Andrea, Cassinger, Cecilia och Östberg, Jacob, Reassessing brand co-creation: towards a critical performativity approach, Research handbook on brand co-creation, 2022, : Edward Elgar Publishing Ltd.

Shahriar, Hossain, Gender Transculturation : Navigating Market-Mediated Contesting Gender Ideologies in Consumer Acculturation, 2022, Media-Tryck, Lund University, Sweden, Lund

Södergren, Jonatan, “Woke” Authenticity in Brand Culture : A Patchwork Ethnography, 2022, Stockholm Business School, Stockholm University, Stockholm

Östberg, Jacob, Masculine to-be-looked-at-ness : Consumption based self-objectification among heterosexual men, 2022

Andersen, Lars Pynt, Lindberg, Frank och Östberg, Jacob, Unpacking Nordic branding : the value regimes of Nordicness, Journal of Place Management and Development, 2021, 14 nr 3, s. 362–378, : Emerald

Bankel, Robin, Solér, Cecilia, Graffman, Katarina och Östberg, Jacob, Inte många rätt i Anderssons kritik, Svenska dagbladet, 2021, Stockholm